Pitti Uomo

For Pitti Uomo 2019, a 430 sqm exhibition space was designed within the distinctive Cave of Fortezza da Basso, bringing together the identities of RefrigiWear and Murphy&Nye in a single museum-inspired environment. Light and colour define the two brand territories, while a central exhibition showcases iconic garments and their heritage. The result is an immersive space where history, product and brand identity come together within the unique architecture of the venue.